Plenty of visibility for Imatra with marketing campaigns, record audiences at rapids shows

The declaration as a national wonder in the spring of 2018 started a brand campaign according to the marketing plan of the city of Imatra, which continues to this day. One of this year's biggest single marketing measures was shown in Finnkino cinemas in the capital region Imatra's summer vibes video campaign, which has received positive feedback. The advertising video was shown selectively before the film on 24.5. - 31.7.2019 July 212, and the video was seen by more than 000 viewers.

During the spring and summer, Imatra's summer feeling video also gained visibility on YouTube and Facebook, where it received a total of almost 170 views by different people.
The purpose of Imatra's summer feeling video is to arouse the viewer's interest in Imatra, the National Wonder. As a result of these and other marketing measures, the increase in the number of visitors to Kansallisihme.fi from the previous year is more than 100 percent.   
The "Best holiday of the year" campaign, which tells about Imatra's versatile events, activities and services, started in spring and winter and reached a total of 140 people through electronic advertising. The announcements of the "Best holiday of the year" campaign were also published in the summer supplement of Helsingin Sanomat and in the summer newspapers of Etelä-Savo, Kymenlaakso and Etelä-Karelia regions.
The Ukonniemi campaigns are mainly aimed at two different target groups, active vacationers and sports clubs and professional sports teams. The advertising of Imatra's summer theater also reached a wide range of potential viewers and it was reflected in good ticket sales results.
Along with traditional media, Imatra Base Camp also did Google search word advertising and online banner advertising.
─ By continuously measuring marketing measures, we ensure the effectiveness of our investments and are able to refine the targeting of advertisements to what is most optimal, says the CEO of Imatra Base Camp Jukka Aallikko.

The attraction of the rapids is strong

Imatra has once again had a versatile summer of events, which has served the needs of both locals and tourists. The return of rapids shows after a break of several years showed that the attraction of rapids is still strong. Last summer, about 35 visitors visited the rapids shows (approx. 000 spectators/rapid show). Imatra Base Camp is responsible for organizing rapids shows.
During the past year, Imatra Base Camp also marketed Imatra through e.g. At Matka 2019 trade fair, GoExpo, Congress fair, Tampere Superfair, Maailma kylässa festival, as well as at several smaller sales events for different target groups. 
The increase in the popularity of domestic tourism is also reflected in the overnight stay statistics of the Imatra region. In May, the growth in the Imatra region was 12 percent compared to the previous year, in June 43 percent and in July 8 percent.
 
(Sources: Google Analytics, Facebook Business Manager, Google AdWords, Finnkino and Visiittori. )
 
Additional information:                           

CEO, Jukka Aallikko, IBC, tel. 020 617 7007
Marketing manager Katri Storhammar, IBC, tel. 020 617 6677

Sales and marketing manager Panu Kärri, IBC, tel. 020 617 7009

firstname.surname@imatrabasecamp.fi