Today, Monday, Imatran will start trial marketing of beach plots

The area under trial marketing at Imatra is unique and borders the shore of Saimaa. The area is close to nature and is surrounded by plenty of forest and jogging terrain. Services are also nearby. The services of the center of Imatra are about six kilometers away.

─ The city council decided to open trial marketing so that we know if there is genuine demand for beach plots. If this is the case, the future of the beach plots will be considered. Now we are getting concrete information about whether living in a coastal landscape would be what the new movers want from Imatra. We know that with the current offer, the start-up of plots of land and single-family construction sites in Imatra has been at a complete standstill for the past few years. This information, combined with the forecast of a sharp decline in the number of the working-age population, encourages the need to find completely new ways to attract people to be interested in living in Imatra, vs. the mayor Kaisa Heino says.

Their own websites have been created for trial marketing (imatra.fi/saimaatont). Through them, you can answer the survey if you are interested in beach plots. The survey is open until the end of July.

In addition to online communication, the test marketing campaign can be seen in targeted social media, print ads and outdoor advertising.

For more information:

vs. city manager Kaisa Heino, tel. 020 617 2206, kaisa. hayimatra.fi (kaisa[dot]heino[at]imatra[dot]fi)