Kulttuuritalo Virtra's marketing will be enhanced

Marketing is the responsibility of Imatra Base Camp Oy. Juha Leskinen, the producer chosen as marketing manager.

The city of Imatra increases Kulttuuritalo Virtra's marketing. Event marketing of the property has been transferred to the responsibility of Imatra Base Camp Oy (IBC). The producer is responsible for marketing in the company.

Juha Leskinen has been hired as producer on 16.1. from He has previously worked as Kulttuuritalo Virra's light and sound master.

The producer will be responsible for the sales and marketing of Kulttuuritalo Virtra's paid events and facilities. In addition, Leskinen produces events and coordinates related technology.

- We continue to develop the diversity of Kulttuuritalo Virra and strive to increase the house's active event offerings, says IBC CEO Jukka Aallikko.

At the same time, events expert Sari Saarinen will move to the city's communications unit on January 8.1. from He still continues to produce events.

- The event specialist will continue to be responsible for the city's own events that Imatra offers to its residents. These include, for example, veterans' day, Imatra day, independence day, New Year's celebration and the many events of the city's jubilee year. Regarding these, the event specialist and communication have already cooperated a lot in the past, so this change is natural and reasonable in order to intensify the cooperation, says communications director Liisa Hupli-Oinonen.

For more information:

CEO Jukka Aallikko, Imatra Base Camp Oy, jukka. aallikkoimatrabasecamp.fi, P. 0400 772007.

Producer Juha Leskinen, 020 617 6629, juha. a widowimatra.fi (juha[dot]leskinen[at]imatra[dot]fi).

Director of Communications Liisa Hupli-Oinonen, liisa.hupli-oinonenimatra.fi, 020 617 2400.