The goal of the city of Imatra is to increase the number of public transport users. The goal is also linked to the city's goal of being carbon neutral in 2030.
Public transport marketing project measures
Public transport survey
Analysis of public transport user volume data
Youth ideation workshop
Involvement of the Elderly Council
Improving the public transport part of the city's online service
Marketing measures
Information shocks, videos, social media advertising
Compiling an info package for schools and the elderly
Ticket discount campaign and advertising campaign in the media
Development of new operating models for the use of Imatra public transport
Duration of the project
September 2021 - December 2021.
Costs
personnel expenses €4
expert services €37
marketing and communication costs €8
ticket price reductions during campaigns €10
The costs will be covered by 50 percent of Traficom's grant, i.e. 30 euros.