Picture
Three men, a State Hotel and a sign.
We have a boss position open.

Imatra's mayoral campaign was well received

Release
22.2.2021 14:07
The application ends on 4.3.

The application campaign for Imatra's new mayor is being implemented in a very unusual way. Instead of traditional announcements, the city made an original video about the search. The video has been shared on the city's own channels (social media and imatra.fi). In addition, publication time has been purchased for the ad on Facebook, LinkeldIn, YouTube and Sanoma Media's and Etelä-Saima's electronic channels.

The video is quite exceptional on the municipal side. Along with the mayor search, the video is also part of Imatra's image advertising. Imatra wants to stand out.

─ This video was well received. The video has already reached the city's own channels without paid advertising seven days during about 127 people. It has spread the most on Facebook, where it has already reached more than 92 person, Marketing Manager of Imatra Base Camp Katri Storhammar says.

The reach of paid marketing becomes clear only after the end of the search. The application for the mayor ends on 4.3.

A separate website has been created for the mayor search  under the imatra.fi address. About 1070 people have visited it now.

─ I hope this is a good sign that we will get a lot of good applicants. I believe that with this video Imatra became more visible again, chairman of the city board Anna Helminen says.

The search video also became a news topic on the news websites of Yle, Etelä-Saima, MTV3 and MSN, as well as on Radio Helsingin's broadcast.

 

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Information about campaign marketing:

Marketing manager Katri Storhammar, tel. 020 617 6677, katri.storhammaratimatrabasecamp.fi (katri[dot]storhammar[at]imatra[dot]fi)

More information about the mayoral search:

Anna Helminen, chairman of the City Council, p. 020617 2280, give. pearlatimatra.fi (anna[dot]helminen[at]imatra[dot]fi)

1st Vice-Chairman of the City Council Ilkka Nokelainen, tel. 040 5930552, ilkka. nokelainenatimatra.fi (ilkka[dot]nokelainen[at]imatra[dot]fi)