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HS & ES
HS & ES

It's time to tell more about Imatra's Koulu³ solution

Release
19.4.2020 12:08
Today, an advertisement for the city of Imatra has been published on the front pages of Helsingin Sanomat and Etelä Saimaa. Even in an exceptional situation, one must boldly look to the future.

Old problems, for example related to indoor air, will not disappear with the corona.

At Imatra, big future decisions are currently becoming part of everyday life. The new school property in Vuoksenniska is already in use, and the old side is being renovated. It will open its doors next fall Finland's largest timber-structured school and a year from now, the new building of Koski School Center will be completed.

─ Imatra has promised all students healthy and modern learning spaces. We will not compromise on this, chairman of the city council Niina Malm promise.

The education of all Imatra children is moving to three new school centers by 2021.

Now there is a margin for marketing

─ We believe that actions speak. That's why we now launched a bigger launch campaign for our nationally significant school network solution. At the same time, we will tell you about Imatra's other opportunities, chairman of the city board Anna Helminen says.

The campaign started today, Sunday, in Helsingin Sanomat (HS) and Etelä Saimaa. They published front page announcements School3- theme. In addition, the same announcement can be seen on HS's electronic channels on Sunday. For example, HS Sunday's multi-channel front page has a reach of well over a million readers.

From Monday, for two weeks, Helsingin Sanomat's website will also feature Imatra's native advertisement, which means a paid advertisement. About 250 impressions are expected for this.

In addition to this, the city and Imatra Base Camp are implementing a support campaign on social media channels. The campaign is mainly aimed at the capital region.

─ The possibilities of remote work and the longing for a different kind of living environment are relevant now in a completely different way. Imatra is a good option for families looking for quality of life and affordable housing, vs. the mayor Kaisa Heino says.

More information School3 – can be read about the solution on the campaign pages created for them (imatra.fi/opportunity).

 

For more information:

Anna Helminen, chairperson of the City Council, phone: 020 617 2280, give. pearlatimatra.fi (anna[dot]helminen[at]imatra[dot]fi)

city ​​council chairman Niina Malm, phone 040 058 8978, niina.malmatimatra.fi (niina[dot]malm[at]imatra[dot]fi)
Vs. city ​​manager Kaisa Heino, tel. 020 617 2206, kaisa. hayatimatra.fi (kaisa[dot]heino[at]imatra[dot]fi)

Director of Communications Liisa Hupli-Oinonen, tel. 020 617 2400, liisa.hupli-oinonenatimatra.fi (liisa[dot]hupli-oinonen[at]imatra[dot]fi)

CEO Jukka Aallikko, Imatra Base Camp Oy, tel. 020 617 7007, jukka. aallikkoatimatrabasecamp.fi (jukka[dot]aalikko[at]imatrabasecamp[dot]fi)